منابع مشابه
Mixing English in Persian Print Advertising Discourse
This article intended to illustrate a profile of the impact of English in magazine print advertising in Iran, examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. Results showed ...
متن کاملmixing english in persian print advertising discourse
this article intended to illustrate a profile of the impact of english in magazine print advertising in iran, examining the quantitative results obtained from discourse analysis. three issues of khanevadeh sabz and two issues of zendegi ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. results showed ...
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The task of modern creativity in advertising is to find fresh, interestprovoking ways of conveying meaningful information realistically and on the reader‟s own terms. As Nilsen says, “in many ways, advertisers are today‟s pop culture poets. They value the power and the flexibility of the English language just as much as do their literary colleagues on college campuses and writing colonies.” 2 T...
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Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. This research focuses on rhetorical figures’ function of enhancing audienc...
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K E Y W O R D S : advertising, advertorials, interdiscursivity, interpracticity, journalism, news discourse, promotional news Readers distinguish between two types of content in the press: advertisements and editorial content. However, in the last few years, media critics have expressed great concern about a blurring of the lines between these two types of content A RT I C L E 553 Beyond advert...
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ژورنال
عنوان ژورنال: Doklady Baškirskogo universiteta
سال: 2022
ISSN: ['2587-6546']
DOI: https://doi.org/10.33184/dokbsu-2022.2.10